Sample emails dating online
I recently spent some time working with one of the founders of 7pm Anywhere about activating new customers.
Having never used online dating before I was extremely interested as Amir talked me through his competition, their business models and how they operated.
One of the single biggest mistakes marketers make is not emailing their customers enough.
You probably shouldn’t be sending 10 per week (I’ve tried it 😉 but genuinely think about your customers’ relationship with your business.
Here’s a few other campaign ideas for you to consider: This blog post on increasing customer lifetime value has even more examples of personalized campaigns from market leading brands such as Amazon.
How do you ensure customers are actually clicking through and converting from all of your personalized campaigns?
This has got to be the number one focus of every email sent by online dating sites.By personalization I don’t simply mean using your first name; I’m talking about crafting a campaign that feels personal in the way it is delivered. Take this example from How About We: Sent leading up to the weekend the subject, copy and tone of this email make it feel as though the dates How About We has selected are just for me. Each of the dates mentioned are filtered based on age and location so the email that is sent to each individual customer is personalized for them.Here’s another example from Zoosk: again, Zoosk have targeted this email by filtering the profiles they include using age and location.Another example of a simple, clear email template with a single call to action is this one from Badoo: That big, blue call to action and the name of the girl are the only things you can click: there is nothing else.They both point to the same place: the customer’s profile.
Ok Cupid send this ‘new matches’ email on a weekly basis: It features new profiles that match specific, previous search conditions you set.